Principles of marketing 11th edition




















Describe the nature of scarcity and its implications for decision making. Explain how fiscal and monetary policies are used to achieve macroeconomic goals. Explain and articulate the concepts of aggregate demand and aggregate supply. Gregory Mankiw, 8th Edition, Cengage Learning.

McConnell, Stanley L. Brue, and Sean M. Design and deliver survey instruments in an ethical manner, and ensuring the safety of respondents and interviewers. Formulate accurate statistical interpretations based on researching primary data sources with real business clients.

Examine quantitative business problems to identify and apply statistical and probabilistic solutions. Construct and present group presentations based on statistical analysis of real problems. The emphasis is on applications, rather than proofs, but some understanding of the concepts and an ability to communicate the meaning of the results is vital. Implement a range of hypothesis tests, and use these to draw conclusions about population parameters from sample data.

Interpret the output of statistical software for advanced hypothesis tests via p-values. Gupta, S. Business Statistics, Sultan Chand and Sons. Douglas A. Newbold, P. Statistics for Business and Economics, Prentice Hall. The objective of this course is to equip students with skills and knowledge required to understand the intricacies of business finance as well as personal financial management.

Moreover, the course aims to establish the foundation for further advanced finance topics. LO1:Explain the financial goals of a company. LO2:Identify the different sources of financing and understand their implications on a firms cost of capital.

LO4:Understand application of capital budgeting tools to facilitate prudent investment decisions. Course Objective: The course has been designed basing on following objectives: a. To teach basic elements of Elementary French Language for writing and speaking correctly. To build the confidence of learners for doing communication in Elementary French speaking countries.

To make them capable to do communication in different real life situations. Motivate students to learn Elementary French by showing its importance in various fields. To increase learners awareness and knowledge of the Elementary French community and culture all over the world. Learning outcomes: By the end of the course, the participants are expected to a Maintain social contact in different social situations, greet people, b using French expressions for day-to-day life c Introduce themselves and others d Ask information about a person.

Introduction to managerial finance Identify the objective of the firm and the role of managerial finance. Outline the implications of the separation of ownership and control. Financial tools Evaluate financial statements using ratio analysis. Apply a variety of time-value-of-money formulae and techniques. The relationship between risk and return. Discuss the risk-return tradeoff and difference between market risk and unique risk.

Discuss the concept of opportunity cost of capital. Explain the concept of weighted average cost of capital WACC. The valuation of securities Explain the general concept of valuing financial assets.

Explain the characteristics of debt and equity securities. Calculate the value of debt and equity securities. Short-term financial decisions Identify why firms need to invest in net working capital.

Explain the costs and benefits of different working capital management financing strategies. Long-term financial decisions Outline the alternative sources of long-terms funds and contrast operating leverage and financial leverage.

Principles of Managerial Finance 13th Edition. After the end of the course students will be able to understand the basic concepts and laws of business. After the end of the course students will be able to define and describe the legal principles applied to business transactions covered in the course including law of Partnership, the laws relating to sale of goods, law relating to negotiable instruments, Law Relating to Carriage.

After the end of the course students will be able to identify legal and ethical issues those arise in business decisions and the laws that apply to them. After the end of the course students will be able to evaluate how businesses can be held liable in tort for the actions of their employees. After the end of the course students will be able to acquire problem solving techniques and to be able to present coherent, concise legal argument.

After the end of the course students will be able to apply the legal principles to practical business situations. The aim of this module is to equip students with the knowledge and skills necessary to make planning, decision making and control decisions in the workplace. The aim will be met by providing students with a toolkit of management accounting skills with which to be able to support financial decision-making in their professional careers. Understand the nature of management accounting.

Understand the key cost terms and concepts and apply them in real life Understand the key cost terms and concepts and apply them in real life. Understand variances, the cause of such variances and measures to minimize the variances. Human Resource Management. Discuss the characteristics of various financial institutions in the national and international economy.

Describe the regulations to which financial institutions are subject. Calculate the risk exposure for each type of financial institution using appropriate methodology. Design a risk management system that utilizes appropriate risk measurement and feedback systems tailored to a specific type of financial institution.

Justify the use of various financial instruments in managing risk for each type of financial institution. Textbooks: 1. Arens and J. Shil, Nikhil Chandra. Other References: 1. Carmichael, J. Willingham and C. Gay and R. Gray and S.

Auditing DP Publications. Auditing Irwin. Auditing Today Prentice Hall. Millichamp, A. Lymer, A. Harun-Ur-Rashid, Kazi.

Adhikary, Lal Bahadur. To provide a foundation of ideas and understandings that are designed to shape their thinking and behaviour so as to appreciate the role of entrepreneurship and innovation in modern economies. To define various terms relating to organizational development and change. To apply theories and current research concerning individuals, groups and organizations to the process of change. To discuss the process of change as applied to organizational culture and human behavior. To diagnose ongoing activities within an organization and design and plan the implementation of selected OD interventions.

Understand different dimensions of change and OD. Appropriately appraise drivers and barriers to organizational development. Accurately evaluate the theories and models applicable to OD and to change management. Critically analyze strategies to adopt to involve stakeholders in an organizational development process. Theory of Organizational Development and Change.

Students acquire the basic knowledge and skills needed to effectively utilize information systems and technology in support of organizational strategy. Topics include an introduction to information systems in organizations; strategy and information systems leadership; databases and data management; information networks; the Internet and social media; enterprise resource planning and business applications; e-business; wireless and mobile technology; knowledge management; developing and implementing information systems; security and information systems auditing; information ethics and privacy; and practical skills using operating systems, word processing and spreadsheet software.

This is an overview course, which explores the role of marketing within individual firms and within society as a whole. As such, we will examine a variety of concepts, functions and institutions that are involved in the process of marketing: developing, promoting, pricing and distributing products and services to consumer and business markets in this country and internationally. The specific objectives of this course are to: 1.

Provide an overview of marketing concepts, processes and decision-making 2. Identify information needs and the role of market research in decision making 4. Provide a forum for analyzing marketing processes, the selection of target markets and the development of appropriate marketing strategies and tactics, both here and in other countries.

Help develop analytical skills as they are applying to marketing issues and concepts, and the ability to recommend appropriate solutions to marketing problems. Assess and start to appreciate the pervasiveness of marketing here and in other countries, in both for-profit and not-for-profit settings. After successful completion of the module students will be able to: 1.

State the role and functions of marketing within a range of organizations. Describe key marketing concepts, theories and techniques for analyzing a variety of marketing situations.

Identify and demonstrate the dynamic nature of the environment in which marketing decisions are taken and appreciate the implications for marketing strategy determination and implementation. Use written formats to communicate marketing outcomes. Apply the introduced conceptual frameworks, theory and techniques to various marketing contexts. Analyze the relevance of marketing concepts and theories in evaluating the impacts of environmental changes on marketing planning, strategies and practices.

Demonstrate the ability to carry out a research project that explores marketing planning and strategies for a specific marketing situation. This course introduces Business ethics as the modern managerial approach to ethical questions in business environment.

It gives not only understanding of main theoretical concepts, but also developing skills of identification, analysis and permission of ethical dilemmas on a workplace and managing ethics in organizations.

This course includes five parts. The first part, which is called an overview of business ethics, takes into account the nature and essence of ethics, problems and possibilities of individual ethical and moral behavior formation. In the second part, named Ethical issues and the institutionalization of business ethics, - questions and problems of ethical decision-making in the company are considered.

Moreover, the third part concerns the decision making process, its contribution to strategic decision making process of the company and its integration into business process.

The fourth part is the implementation of business ethics in global economy. Finally the fifth part is based on some relevant cases on international and Bangladeshi context. The materials are balanced so that students could gain an impression about features of national ethical context, and also that in fact ethical principles have no nationality as in their basis the human values are put.

This course is an important contribution to increasing standards of business as listeners are future executives of manufactures and NGOs.

Shows how well-positioned brands with strong brand equity provide the basis upon which to build profitable customer relationships. Harnessing marketing technologies in the digital age. Explores how digital and high-tech marketing developments are dramatically changing both buyers and marketers. New to This Edition. The result: Students have a comprehensive overview that is continually referred to throughout the text, and reflects the major trends and forces that are impacting marketing in this new age of managing profitable customer relationships.

NEW—New five-step model of the marketing process - Shows students how marketers reap rewards by developing customer loyalty, market share, profits, and customer equity. Every one has been revised, updated, or replaced to ensure the examples reflect current research and sources. Professionally produced for Prentice Hall. Do your students need a copy? Instructors can also choose to have the segments on DVD shrink-wrapped with this text at no additional cost.

Bookstores must be notified in advance to ensure they stock this special package for students. Enables students to understand the importance of developing strong brand positions. NEW-Socially responsible marketing - Offers integrated chapter-by-chapter coverage, as well as a revised Chapter 3 that focuses on ethics and socially responsible marketing.

Instructors, please visit: www. Students get a top textbook from PH, a premium simulation from Interpretive, and a discount on both! Table of Contents I. Marketing: Managing Profitable Customer Relationships. The Marketing Environment. Managing Marketing Information. Consumer Markets and Consumer Buyer Behavior. Business Markets and Business Buyer Behavior.

Product, Services, and Branding Strategies. Pricing Considerations and Approaches. Pricing Strategies. Distribution Channels and Logistics Management. Retailing and Wholesaling. Integrated Marketing Communication Strategy. Advertising, Sales Promotion, and Public Relations. Personal Selling and Direct Marketing. Creating Competitive Advantage. Marketing in the Digital Age. The Global Marketplace. Marketing Ethics and Social Responsibility.

Forecasting Market Demand.



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